Analyzing Digital Media! Curriculum

Official Start Time: 9:00 p.m.
Date: 2/25/09
Official End Time: 9:30 p.m.

Analyzing Digital Media! Curriculum

I. Introduction
  • Defining the Web 2.0 generation
  • Defining Digital Media
  • Life in a knowledge-based economy
Assignment 1-Blog: "Students in the 21st Century"

II. The Embedded Code
  • Defining the embedded code
  • Sharing is caring
  • Spreading the good word
Assignment 2-Recreate your image

III. Creative Rights
  • Defining creative rights
  • Using other people's work
  • Suspended YouTube Channels . . where they in the wrong?
Assignment 3-Discuss: Responding to copyright infringement

IV. Digital Footprint
  • Defining your digital footprint
  • Things that add to your digital footprint
  • THe 3E's of Tomorrow: Efficiency, Environment, and Energy
Assignment 4-Tracking your digital footprint

V. Viral Videos
  • Defining Viral Videos
  • Things that works, don't work, etc . . .
  • Successful videos
Assignment 5-YouTube Channels

VI. Digital Media & Education
  • Defining the typical classroom
  • Introducing Digital Media to the classroom
  • Do schools kill creativity?
Assignment 6-Course Proposal

VII. Digital Media: Music to my ears
  • Digital media in the audio form
  • What makes a successful podcast?
  • Talk What You Like Radio Talk Show
Assignment 7-Broadcast Yourself!

VIII. Digital Media: A Picture-Perfect Shot
  • Digital media in the visual form
  • What makes a successful video?
  • The Danish Poet
Assignment 8-The Webby Awards

IX. Digital Media: A Thesis Written for 2
  • Digital media in the textual form
  • What makes a successful blog?
  • Reaching Middl Ground in Education
Assignment 9-Blog: "Controversy Hits The Web!"

X. Advertisements
  • Defining advertisements
  • Breaking down their influence
  • Job Cigarette Ad
Assignment 10-Create an advertisement

XI. Commercials
  • Defining commercials
  • Breaking down their impact
  • There Can Only Be One: Magic and Bird
Assignment 11-Create a commercial

XII. Digital Media & Marketing
  • Web 2.0 hits the masses
  • Marketing in the 21st century
  • The 2008 Presidential Election
Assignment 12-Essential Resources

XIII. The Digital Media Super Giants: YouTube
  • Breaking down YouTube
  • Analyze: Impact, Influence, and Strength
  • Success: What can we expect next?
Assignment 13-Broadcast: "Why do we tube?

XIV. The Digital Media Super Giants: Google
  • Breaking down Google
  • Analyze: Impact, Influence, and Strength
  • Success: What can we expect next?
Assignment 14-Video: "Google Music Video"

XV. The Digital Media Super Giants: Facebook
  • Breaking down Facebook
  • Analyze: Impact, Influence, and Strength
  • Success: What can we expect next?
Assignment 15-Broadcast: "Social Entrepreneurs"

XVI. Conclusion

Sincerely, Hector Guzman
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